2007 was a record year for entries, with more London organisations than ever competing for a prestigious Visit London Award. There ceremony was held at indigO2, part of The O2. Here are the entrants that came out top:
Best Tourism Experience 2007
- Gold: Wimbledon Lawn Tennis Museum and Tour
- Silver: BBC Tours
- Bronze: Grims Dyke Hotel, Harrow Weald
Visitor Attraction of the Year 2007
- Gold: Victoria and Albert Museum
- Silver: Horniman Museum, Forest Hill
- Bronze: Southbank Centre
Best Celebration of Cultural Diversity 2007
- Gold: LIFT, London International Festival of Theatre: Eat London
- Silver: Southbank Centre: The Overture
- Bronze: Museum of London: Belonging: voices of London's refugees
Sport Tourism Award
- Gold: Transport for London, Tour de France Grand Départ 2007
- Silver: Emirates Stadium Tour
- Bronze: Smithfield Nocturne, Face Partnership
Best Visitor Information Initiative
- Gold: www.southbanklondon.com / Southbank Employers' Group
- Silver: Britain and London Visitor Centre
- Bronze: Direct Enquiries
Marketing/PR Campaign of the Year
- Gold: ZSL London Zoo
- Silver: National Portrait Gallery
- Bronze: Madame Tussauds
Accessible Tourism Award
- Joint Gold: Artsline
- Joint Gold: InterContinental Hotels Group (IHG)
- Bronze: Wimbledon Lawn Tennis Museum
Sustainable Tourism Award
- Gold: National Maritime Museum, Greenwich
- Silver: Earls Court and Olympia (EC&O) Venues
- Bronze: Apex City of London Hotel, Tower Hill
Business Venue of the Year
- Gold: Emirates Stadium, Highbury
- Silver: The Barbican
- Bronze: Earls Court and Olympia (EC&O) Venues
Business Event of the Year
- Gold: London Borough of Havering Business Awards
- Silver: Imagination for Ford’s Stand at the British International Motor Show
- Bronze: Fresh Approach UK Ltd: The Marks and Spencer Head Office Annual Conference
Outstanding Customer Service
- Gold: London Marriott West India Quay, Canary Wharf
- Silver: Earls Court and Olympia (EC&O) Venues
- Bronze: City Inn Westminster
Hostel of the Year 2007
- Gold: St Christopher’s Village, London Bridge
- Silver: Palmers Lodge, Swiss Cottage
- Bronze: Meininger City Hostel & Hotel London, South Kensington
Small Hotel/B&B of the Year
- Gold: The Halkin, Belgravia
- Silver: Phoenix House, Belgravia
- Bronze: The Capital, Knightsbridge
Large Hotel of the Year
- Gold: The Dorchester, Park Lane
- Silver: Hyatt Regency London – The Churchill, Hyde Park
- Bronze: The Metropolitan, Hyde Park
People's Choice Award Winners
Kids Love London Award
Winner: ZSL London Zoo
Evening Standard Best Night Out for Londoners
Winner, Best Bar: Tiger Tiger
Winner, Best Nightclub: Ronnie Scott's
Winner, Best Theatre/Show: The Lion King
LBC News 1152AM Best Restaurant Award
- Gold: Gourmet Garden, Hendon
- Silver: Pearl Restaurant
- Bronze: Zuma
Evening Standard Best Shopping Experience
Winner, Best Retailer: John Lewis
Winner, Best Market: Borough Market
Winner, Best Destination: Oxford Street
ITV London Best New Experience for Londoners
Winner: Gorilla Kingdom, ZSL London Zoo
Virgin Atlantic Special Award for Outstanding Achievement
Dame Helen Mirren


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